The Context
Gravton Motors was established with the vision that electric vehicles can contribute significantly to sustainable living while offering the convenience of traditional fossil-fuel vehicles. This vision led to the development of QUANTA, their first electric two-wheeler, designed and engineered in Hyderabad, Telangana, India, specifically for the Indian market. Gravton Motors is committed to advancing electric vehicle technology and sustainable practices, aiming for a greener and more efficient future in transportation. However, while focusing on product innovation, the company neglected its online brand presence, including the leader’s stagnant LinkedIn page, which affected stakeholder perceptions.
The Need
On LinkedIn, companies with complete profiles receive 30% more views, and those posting weekly see a 2x increase in content engagement. Additionally, pages posting at least once a week gain 5x more followers. Gravton Motors wanted to position itself as a home-grown, unconventional electric vehicle start-up bringing India to the world but lacked the expertise and resources to enhance their social media presence. They turned to Celsius100 to help revamp their corporate LinkedIn page and the leader’s profile.
The Engagement
Celsius100’s objectives were to audit, review, and provide strategic input and page management expertise. They built a content strategy and plan with a calendar to maintain momentum. The Celsius100 team coached Gravton Motors’ team on identifying and sourcing engaging stories and generating appealing content. Throughout the engagement, Celsius100 kept the client informed about progress. The leader’s LinkedIn page was also revamped to align with the company’s vision and mission, highlighting the leader’s personality.
The Result
Over three months, Celsius100 significantly enhanced the profiles’ value and impact without any paid advertisements. The systematic strategy and plan led to increased engagement, impressions, and connections.
Company page:
- Reactions up by 5127%
- Unique visitors up by 44.7%
- Engagement up by 36.7% compared to competitors (last 90 days)
- Followers increased by 63%
- Click-through rate (CTR) reached 11.81% (industry average is between 3-5%)
Leader page:
- Impressions (last 90 days): 15,439 (280% increase)
- Engagement: 514 (last 90 days), 441% increase
- Improved from Intermediate to All-Star page status
“We are impressed by Celsius100’s strategic thinking and their ability to understand our brand and market. They helped position us effectively in a short time through a concise and hands-on approach to social media marketing. Celsius100 has exceeded our expectations, and we highly recommend them to any company looking to enhance their LinkedIn presence. I’ve learned how my LinkedIn personal page can influence my followers and why thought leadership is crucial for brand success.”
Parshuram Paka, Founder and CEO of Gravton Motors
