We The People


Subhabrata Ghosh   Founder President & CEO
Key architect in building some of the biggest FMCG, Automobile, Garments, Food, Durable and Engineering brands in the country. Masters in ergonomics and business management has 30 years of experience in brand building. Formerly with Saatchi & Saatchi as Director and COO; Executive Director of Ogilvy; prior to that General Manager with Rediffusion DY&R. Automotive domain expert. Technology geek. Believes radical innovation is the key to breaking out of similarity trap.
Arijit Ghosh   Managing Partner
Electrical engineer from IIT, MBA. 35 years of experience in marketing and advertising some of best loved brands in India. Worked in engineering companies like Thermax, Bosch and BPL. Formerly, Executive Vice-President with Saatchi & Saatchi. Multi-category brand building experience in a variety of categories like beverages,
packaged foods, durables like home appliances and entertainment
products, garments, automotive and IT. The systems and process guru, thrives on analytics. Relentless quest in understanding consumer contexts and behaviour to inspire game breaking ideas.
Rhys Rufus   Head, Digital Services
Lives on the net. Insatiable appetite for using new applications to create brand conversations on the net. Following his passion about social media and digital marketing, and their constant evolution,
he has set up the Digital Marketing function at Celsius100. Built the first automotive web showrooms in the country. MBA from Loyola.

Our Partners

Jyotibrata Ghosh   Consulting Partner
Specialist in getting-it-done-on-the-ground. Has a multi-disciplinary international experience across business categories: from heading international airline operations and sales organisations in India and outside the country to heading a consumer research group with the largest market research organization in India; business strategist for actuary products in the US to strategic consultant to US Department of Public Affairs to teaching business mathematics in a US business school. Jyoti's wide band of experience helps him to fix operations, sales and channel problems. A double Masters in Maths and Operations Research from Univ. of Delaware, his quantitative ability is crucial in analysing data for strategic planning.
Manish Singhal   Consulting Partner
Graduated from IIT Kanpur. Have worn many hats during two decades in companies like Motorola, Slingmedia.
A strategist, technologist, operations & process champion,
mentor and counsellor, his intuitive understanding of businesses
has helped him successfully navigate and resolve very complex
business problems.
Nandita Kathuria   Consulting Partner
Yoga therapist, mind reader. Leads all consumer exploration initiatives. Great listener and observer of fine nuances of human behaviour. Motherhood demanded a break in her advertising career with Ogilvy and Ambience. Now, completely devoted to consumer insights research.
Phillip D'Souza   Consulting Partner
Communication specialist for all consumer touch point. Highly successful career as creative director in ad agencies. He creates work that is media-neutral and designed to engage consumers.

Our Associates

Temple Advertising

In a business environment that has changed so drastically,
Temple brings in remarkably fresh thinking in their approach
and solutions.
For more www.templeadvertising.com


Web asset development, mobile application & digital
marketing experts.
For more www.tech-active.com

ABD Studios

Led by Abijit Bansod, ABD Studios specialises in product design. Their disruptive design philosophy has created stunning products that have helped businesses harness the power of design.
For more www.studioabd.in

Grazitti Interactive

Grazitti Interactive offers a unique combination of skills, experience, and latest technology to drive web solutions, search engine optimization, social media marketing, PPC, CRM and marketing automation solutions.
For more www.grazitti.com


Visarity is a pioneer in digital Augmented Reality for the mobile platform that is fast becoming the de facto interface for customer interactions. With an international team of software and game developers Visarity delivers cutting edge technology and content to help brands create a truly unique engagement experience with its customers.
For more www.visarity.com


Verace is headed by Ananth Nagasamudram, who has a vast experience on both client and research agency sides and thus brings to us a unique combination of understanding of consumers and marketing issues.
For more www.verace.co.in
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